Rare Frequency tells us that the Muzak company has filed for bankruptcy. They also link to a more interesting New Yorker article, though, about the company and how it reinvented itself as a kind of sonic psychology company that customizes the aural environment (ie. background music) of many shops and restaurants you walk into. Visiting the headquarters, the author David Owen discovers:
Naturally, there’s an awesome sound system, which extends into the parking lot but not (for deeply felt symbolic reasons) into the elevator.
Apparently they tried branching into CCTV systems after 9/11, but that didn't pan out:
Collis told me, “With audio branding, you’re selling emotion, love, caring, feelings. With CCTV, you’re selling fear. Not a good combination.”
I can still remember the first time I saw a Muzak control (or something like it) in the wall of an office - it was some building on St Kilda Rd that a friend had a holiday job in, and I popped in to say hi. I seem to remember him telling me about this great new replacement for PKARC called PKZIP (geez, those were the days, huh?), but I was drawn to this volume control on the wall with a little speaker below it - I turned it up for a moment to hear what the music was like, but it wasn't long before it went back to its seemingly natural resting position of "off". Maybe in earlier times...
tags: linkage
22:44
music
· comments (0)
Archives
...the last 3 months :
Recent Posts
Posts Recently Commented Upon
Ten Most Recent CDs
Currently Listening To
(thanks, last.fm.)
Other Recent Listening
Hair
sorta dark red with one blond bit.Wasting Time On
Links
Help Save The World
I may not (so far) run the kind of blog that posts social conscience linkage - other friends seem to have it covered better than I could manage (yes, I'm aware that's no excuse), but this doesn't mean that I don't care about the State of ThingsTM.
i donate to :
but there's other things worth worrying about too, like :
Looking For Something ?
Feed ?
yes indeed - a merged feed of my flickr photos, del.icio.us tags and posts here:
Licensing

This weblog is licensed under a Creative Commons License.
Leave a comment